The rise of laser cutting equipment has had a huge impact on intelligent manufacturing, completely overturning traditional cutting concepts. It is precisely because laser cutting has fully opened up the market that more and more domestic and foreign companies are making laser cutting equipment. This means that the original blue ocean market has gradually become a red ocean market. So, facing so many laser cutting companies and products, how can companies achieve a way out from adversity?
Driven by product innovation
The current reshuffle in the laser industry is intensifying, and competition is fierce. Innovation driven development is the key for laser companies to maintain competitiveness and stand out. Enterprises should increase research and development investment, actively explore new technologies and products, take a differentiated path, and improve product added value and competitiveness. Only by independently breaking free from the shackles of tradition, constantly innovating to seize the technological high ground, and daring to challenge high-precision applications, can we continuously meet market demand.
Improvement of service level
High quality pre-sales, in sales, and after-sales services are important guarantees for improving customer satisfaction and loyalty. Laser cutting companies can create differentiation by improving their service level. Provide customers with detailed product consultation, technical support, and solution design to help them better understand the product and choose solutions that meet their needs.
Budget control of costs
Enterprises can reduce costs and improve profitability through various means. Optimize production processes by improving production processes, introducing advanced production equipment and automation technology, increasing production efficiency, and reducing production costs per unit of product. Reduce raw material costs, establish good cooperative relationships with upstream suppliers, and strive for more favorable procurement prices, delivery times, and quality. Improve production efficiency, strengthen training and motivation for employees, and enhance their work efficiency and motivation.
Export to overseas markets
The domestic laser cutting products are heavily rolled in, and exporting overseas is also a blue ocean way. With the transfer of some manufacturing industries to Southeast Asia, Vietnam, Thailand, Indonesia and other countries have a need to upgrade the processing methods. India, Türkiye, Russia, Brazil, Mexico and some industrialized countries in Africa have a demand for laser equipment procurement due to the economic recovery and industrial transformation, and European and American developed countries have a demand to purchase laser equipment for handicraft processing.
How can companies achieve a way out of adversity with laser cutting equipment that is prone to internal competition? Believing in these key points can effectively help laser companies avoid certain red ocean markets, establish their own core competitiveness in products, use our core competitiveness to attract more customers to choose us, provide good services and products, and offer overall laser solutions.